Damas Jewels In Bahrain
The journey of Damas began in 1907, when the first shop was established. Damas Jewellery LLC, a U.A.E based company, has grown and expanded over the years, from a company with a humble beginning into an internationally based fashion jewellery network. The key to its success has been a visionary creativity, an inspirational leadership, a dedicated workforce and a lot of sincere hard work.
Damas sells jewellery and watches through three main distinctive store formats, each of which is tailored to a specific type of customer.
- Les Exclusives stores, which cater to high net worth consumers through products that include some of the world’s most exclusive luxury brands, for jewellery and watches, and some of the Group’s own brands.
- Semi-Exclusives stores, which cater principally to upper-middle income consumers such as tourists and expatriate professionals and office workers, through products that include well known international jewellery brands of wider appeal, in addition to regional brands and the Group’s own labels.
- Damas 22K stores which cater mostly to middle income and working class immigrant populations, primarily of South Asian origin, and primarily offer jewellery under the Group’s own brands and regional brands.
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